Our market intelligence services focus on helping you keep up to date with the latest insights on the market environment, by intimately understanding your competitors, customers, suppliers, regulators and distributors. Our unique research methodology and highly trained consultants means that we focus on providing hard-to-get information on strategies, business models and tactics that publicly available sources, databases, benchmarking clubs and internal sources cannot provide. Work in this area may range from validating a rumour to a full market-mapping exercise.
We have worked with clients to answer questions such as:
- I heard a rumour that my biggest competitor is launching a new product. Is this true and what are the implications?
- Which new markets will my direct competitors target next? What does their new product development pipeline look like? Who will they target and what are the implications of such actions?
- How do my customers rate my company compared to the competition?
- Which of my top 10 customers are most at risk? Which ones have been hit hardest by the recent downturn?
- In this new market I am targeting, what is the purchasing process? Who are the key decision makers and how best to target them?